Dry shampoo is basically a type of shampoo that reduces the greasing of hair and cleans it without requiring much water. It is usually available in two forms namely aerosol spray and powder. The shampoo absorbs the oil and grease present in the hair and on the scalp and makes the hair look fresh and shiny. There has been a rapid expansion of the global dry shampoo industry over the last few years, mainly because of the increasing popularity of the product, especially amongst the working-class people because of its lower water requirements.

Working-class people need regular hair washes, as they usually work in dry and dusty work areas and frequently travel between different places. The regular usage of liquid shampoo will make their hair weak and dull. Furthermore, the increasing consciousness amongst people regarding looks and appearance has created a huge requirement of alternative hair care solutions such as dry shampoos. This shampoo eliminates the need for frequent hair washes, which generally lead to hair loss and scalp problems, and add texture and volume to the hair.

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The main factors driving the advancement of the market in the APAC region are the increasing requirement of anti-hair fall and anti-dandruff dry shampoos, the rapid expansion of the cosmetics and hair care industry, the rising usage of hair care and styling products, and the swift growth of many retail channels in the region. In addition to this, the region is witnessing a drastic shift in fashion trends, which is contributing heavily toward the surge of the market in the region.

Hence, the market will demonstrate stable growth in the coming years, primarily due to the various advantages of dry shampoo over regular shampoo and the increasing requirement of advanced hair care and styling products across the world.