“Continuing the Doves Farm tradition of illustrative packaging, illustrations have been created with a loose, informal RECIPE book style showing the baking process from a recipe on the back of pack. The illustrations are intended to show slightly imperfect baking to encourage everyone that baking is easy and it doesn't matter if the end result doesn't look perfect! They have also been designed to be practical for the basic print process where the imperfections add to the artisan feel.”