NOW Foods Certified Organic Spirulina Powder - 1 lbNow Foods Spirulina is a single-celled freshwater algae and an incredible source of nutrients. Now Foods Spirulina provides generous amounts of Beta-Carotene, Vitamin B-12, Iron and Chlorophyll. Now Foods Spirulina also provides RNA, DNA and important GLA fatty acids. 100% Natural Nutrient Rich Superfood Grown in Hawaii A Dietary Supplement Vegetarian Formula NOW's MissionThe NOW mission is - To provide value in products and services that empower people to lead healthier lives. NOW Foods is an award-winning and highly respected manufacturer of vitamins, minerals, dietary supplements and natural foods. In 1948, with the natural food and supplement industry in its infancy, entrepreneur Paul Richard paid $900 for the purchase of Fearn Soya Foodsa Chicago based manufacturer of grain and legume-based products. This began a six-decade legacy of providing health-seeking consumers with high-quality, affordable nutrition products. History of NOWIn 1968, NOW Foods was founded under the belief that good health was not a luxury available only to the wealthy. For the past forty years, NOW has made it their life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable to all those who seek them. Today, NOW Foods is one of the top-selling brands in health foods stores, an award-winning manufacturer, a respected advocate of the natural product industry, and a leader in the fields of nutritional science and methods development. And while NOW has grown considerably over the past four decades, one thing has never changed - NOW's commitment to providing products and services that empower people to lead healthier lives. NOW Commitments Customer Focused and Information Driven - NOW believes that their products, services, and the decisions they make should be primarily influenced by the desires and needs of NOW customers.