The major production houses such as Dharma Productions and Excel Entertainment, some of the best video production agency in India, have partnered with these streaming giants to create original content attracting the younger, diverse demographic. This change has helped Indian cinema reach international audiences and engage viewers through serialised storytelling, which was previously uncommon in Bollywood.

https://goodfellas.studio/the-future-of-indian-cinema-trends-and-innovations-in-mumbais-production-houses/