Nature's Way Alive Vitamin C 100% Whole Food Complex - 120 Grams Nature's Way Alive Vitamin C 100% Whole Food Complex is more than just ascorbic acid. It's part of a total complex that also includes bioflavonoids and co-factors known to aid its absorption into the body. Whole food source vitamin C is also naturally buffered so it's less acidic and gentler on the stomach. Alive! Vitamin C is complete Vitamin C - the way Mother Nature intended. Unlike other dietary supplements that use isolated ascorbic acid or cultured bacteria as their sources of Vitamin C, Alive! Vitamin C derives its entire Vitamin C content naturally from four of Mother Nature's most potent organic sources: organic acerola berries, organic goji berries, organic kiwi fruit and organic amla fruit. Certified Organic Vegetarian Non-GMO Introducing Alive, a whole new kind of multi-vitamin that brings energy to life. That's because Alive! multi-vitamins invigorate and nourish your body with a greater diversity and abundance of nutrients than most other leading brands. About Nature's WayAmerica's leader in herbal medicine. If you've heard of Nature's Way, or better yet, used their products, it's not surprising. They have been America's leader in herbal medicine for over 40 years. As the pre-eminent provider of health and healing through the power of nature, their commitment to quality reflects their commitment to you. In fact, it's woven into the very story of their founding. A family crisis and an herbal renaissance. Nature's Way originated from a circumstance everyone can understand-a family's desperate need to overcome a personal health crisis. Back in the late 1960s, Tom Murdock, the founder of what is now Nature's Way, needed a solution to help his gravely ill wife. After trying conventional medicine without success, Tom and his wife turned to the traditional Native American knowledge of medicinal plants growing in the Arizona desert.